Wirral's Investment Strategy aims to deliver a Borough founded on a strong, vibrant economy, with high levels of employment and investment, where businesses flourish, and all Wirral residents have the skills and opportunities to work.

The Investment Strategy recognises the pivotal role of the private sector in growing and rebalancing our economy. We will continue to work with local employers to ensure that our plans and services deliver tangible results and transform our local economy for the benefit of all our residents. This will include supporting the newly established Local Enterprise Partnership and Wirral's Investment Board, which enable business leaders to inform and advise on how they believe we should capitalise upon Government initiatives and how the Council can do more to support entrepreneurs and encourage enterprise.

As part of our efforts to be the most business friendly area in the UK we have identified several sectors that we believe can be growth sectors for Wirral. These sectors have been identified because they are likely to grow significantly in the national and international economy in the coming years, they have distinctive characteristics of Wirral's existing business base and they are in areas of the economy that will lead to both more and better jobs - delivering both increases in the competitiveness of Wirral and opportunities for jobs for local people.